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Our Rebranding

Formerly InterfaithFamily, we changed our name to 18Doors in February, 2020.

18Doors, formerly InterfaithFamily, is here to help you build confidence in your relationship with Jewish. We understand Jewish interfaith relationships—and deliver knowledge and connection in a non-judgmental way to help you open the door to Jewish. From digital content and in-person offerings that help couples and families, to a rabbinic fellowship and learning opportunities for Jewish professionals and clergy, we deliver helpful information with a warm welcome and inclusive vibe. Need to connect with a rabbi or cantor to officiate your wedding, baby naming or just to talk? Want to meet other interfaith couples and families like you? Or need help figuring out how to do Jewish? We’re here to help.

Why Did You Change Your Name?

Three years ago, InterfaithFamily went through a strategic planning process with Wellspring Consulting that included a comprehensive discovery stage. We spoke to more than 50 stakeholders, and one of the common themes throughout that process was the need for us to rebrand our organization so that our name and brand reflected the diversity of interfaith couples and families today.

What’s the Problem with the Term Interfaith?

Nothing—for many people, it’s an identity they connect with! We hope that people who like the term continue to embrace it. We’ll continue to use the term interfaith—and we also wanted the freedom to use other terms that people use to describe themselves.

What Are Some of the Other Terms Interfaith Families Use To Describe Themselves?

We have heard so many! They include intercultural, mixed heritage, mixed culture, dual faith, “a modern family,” just Jewish, Jew-ish, Jewish adjacent—and more!

How Did You Choose the Name 18Doors?

We knew we wanted a name that was creative—after all, we live in a time of Amazon, Google, and Twitter.  We also wanted an organizational name that encompassed all of the terms that people are using to describe themselves, so that the couples and families we serve and connect with see themselves in us.

When we found 18Doors with the tagline Unlocking Jewish, we knew that we had found our new name.

What’s the Meaning Behind 18Doors?

18Doors represented everything we wanted in a name. The number 18 and the doors evoked:

  • The diversity of interfaith couples and families
  • The many journeys and entry points for interfaith families into Jewish life
  • How we help open doors (“unlock Jewish”) for couples and families—and for Jewish organizations and communities in figuring out how to create inclusive spaces
  • The Jewish homonym “L’dor v’dor,” and the importance of passing Jewish values from generation to generation
  • That we are a Jewish organization, with the subtle reference to chai (“life”) by using the number 18

At the same time, these are not symbols that are necessary for someone to recognize in order to see that we are here to open doors, and that there are many ways to unlock Jewish.

Is That a Door in Your Logo?

Why yes, it is! The logo reinforces the importance of the door, with the negative white space in the “one” creating an open door and doorknob, walking through the open space of the blue.

How Will People Find You If Your Name Isn’t InterfaithFamily?

We continue to invest in different marketing strategies, including search engine marketing and search engine optimization like we always did to ensure that our target audience can find us. And, you can help get the word out by letting people know about 18Doors and our work!

What About Your Mission? Has That Changed Too?

With all this change, one thing that will stay the same is our laser focus on meeting the needs of interfaith families—the fastest growing population in Jewish life. Our mission continues to be to empower people in interfaith relationships to engage in Jewish life and make Jewish choices, and encourage Jewish communities to welcome and include them. Our vision remains that people in interfaith relationships—whatever names they use to describe themselves—are welcomed and embraced by Jewish communities and contribute to Judaism’s enduring strength and continuity.

P.O. Box 428
Newton Upper Falls, MA 02464
(617) 581-6860
support@18doors.org

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